http://news.ycombinator.com/item?id=1479966
http://news.ycombinator.com/item?id=1482380
http://news.ycombinator.com/item?id=1413784
The companies I'm aware of that offer these kinds of services are:
http://www.IActionable.com - mine :) Coming Soon
http://www.BunchBall.com - rajatrocks is the founder and posted on HN years ago
http://www.BigDoor.com - Just received more funding I believe
http://www.BadgeVille.com - Coming Soon
http://www.Reputely.com - Coming Soon
We've been providing our Nitro game mechanics platform to companies like NBC, Comcast, Hasbro, Warner Bros., etc. since 2007. We also have several startup customers and even a non-profit (Hope Lab - check out the cool work they're doing to combat tween obesity: http://www.uncommonprojects.com/uplog/2010/06/08/introducing...).
We've had 3 years of development, customer feedback, and on-the-job learning, so our platform's gotten pretty good, as has our team. And we have some cool stuff planned for the rest of this year and next.
Check out our website, and if you're interested in learning more, drop me a line. - rajat
Hmm.