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Actually, I could see an argument that SoundCloud has to have a presence at burning man... It's the ground-zero meat space for their content corpus.

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> It's the ground-zero meat space for their content corpus

What do mean with this sentence and content corpus??

That burning man matches their DNA?

Are you being purposefully obtuse? He's saying that one could make the argument that meeting new people at the epicenter of your prospective user's culture would help growth ultimately. This is also referred to as "boots on the ground" marketing.

No, I find his sentence just odd. I googled 'content corpus' and couldn't find anything meaningful, thus my comment.

I assumed something in the direction what you wrote, btw way better articulated, but I wanted to get it confirmed.

Late response, but I simply mean the collection of content on the site. Burning man is a major center for electronic music. You probably wouldn't be surprised by the head of Netflix going to Cannes, by contrast.

I really like this argument. And if judge the CEOs personality correctly he will have told 500 people that he's the boss of SoundCloud BEFORE even telling his name once.

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