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You're taking that too literally.

You can't pay rent in likes and retweets, but you can pay rent in dollars earned by you getting your company likes and retweets. More and more companies are hiring "social media experts" (often interns, if my anecdotal observations are anything to go by) for exactly this reason.

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> are hiring "social media experts" (often interns, if my anecdotal observations are anything to go by)

By mine, they're almost always women too. I have yet to see any men as social media managers. (again, anecdotal.)

women have managed to literally create a job title that is literally posting stuff on social media and getting paid for it. absolute genius.

Yes but when done correctly it also brings a lot of value to their employers so it's a win for both sides.

If Arby's and Wendy's are any measure of success then Social Media Expert is code for "Someone who can take the latest memes and apply them to our business".

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