>Isn't yet another case that startup is trying to fix systematic screwup of law in the USA?

Two thoughts:

1) "systematic screwup of law in the USA" is a pretty good description; another might be "massive market opportunity"

2) "startup trying to [take advantage of market inefficiencies created by] systematic screwup of law in the USA" is also a pretty good description of drug traffickers of all kinds. (I'm not passing judgment; just making an observation. The meta observation is that you can't cheat reality, so when law gets out of whack the gap between Ideal and Actual creates an inefficiency, which savvy entrepreneurs can profit by bridging).