I was actually really disappointed by the Apple Watch packaging. I ordered an iPad and I could not believe that the box I received actually contained a 10" iPad. It was so tiny! When I opened it, the box was hardly bigger than the device inside of it. That is super minimalist.

When I got a Macbook, the box again was pretty compact compared to the device inside. Same with the iPhone, to a lesser extent.

But when I got an Apple Watch? Good lord that box was massive. Absolutely massive! They for some reason had to package the band fully extended so the box was longer than my forearm. Complete waste of packaging. I have no idea why they did that.