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I've learnt this lesson the hard way. Now my favorite book in social networks is "Why Most Things Fail" by Paul Omerod.

I'll recommend it to everyone, but specially to those with some interest, and little knowledge, in Economics.

If he renamed it "Why Most Things Fail -- and 10 Easy Things You Can Do To Avoid It Happening to YOU," it would be on the front page of every social media site . . .

I need to read less about copywriting.

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