"Web publishers make simple DNS changes to flow the network domains that carry their HTML through the Instart Logic system. This allows our system to inject a small piece of JavaScript that can detect the presence of ad blockers. When an ad blocker is detected, the JavaScript-based virtualization layer Nanovisor, together with our intelligent cloud-based, machine learning platform, encrypts and delivers all the elements of the page using the customer’s existing delivery services.

As a result, each resource on the page, and any signals and actions such as measurement beacons or user clicks, will have its URL encrypted and obscured. This renders ad blockers ineffective, as they can no longer search for patterns which would indicate a resource is related to advertising.

The result is simply the experience that the web publisher intended on delivering to the end user with no changes to the ad delivery or measurement systems; end users have no need to be aware the technology is even being used."