> What it delivers is the idea of creating a home-cooked meal from fresh ingredients, without the tedious shopping and chopping work that that would otherwise require.
Clearly, he's never used Blue Apron, since they have you do the chopping work.
> What Blue Apron delivers is not exactly convenience -- ordering takeout is a lot more convenient -
Takeout requires me to leave my house; that is often less convenient than Blue Apron.
Delivery is arguably more convenient, though where I live the non-pizza choices without hefty delivery fees on top of restaurant prices are limited.