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Making a drink doesn't sound like it would be something inherently enjoyable

Why not? Lots of people enjoy making food, even food they're not going to eat. Why would making a drink be that different?

The smell, the taste, the ceremony of habit. I enjoy these more than the caffeine. I would probably drink more, if the caffeine effect were less.

See: tea ceremony, Japanese.

Ritual itself can be very satisfying. I've taken apart also in Ethiopian coffee making, which is an awesome process. Beans get roasted on the spot and then brewed into coffee, and everyone gets there small cups of the brew, in decreasing concentration. It's a precise ritual, and at the same time very social. It's great!

Brewing is a fun hobby, takes a long time for any result, but one can get geeky in the details.