"The company began accepting orders on Facebook in June, and the feature was an instant hit: Hundreds of orders flowed in during the first few hours. In all forms, digital orders now make up over 60 percent of Papa John’s sales."

So what percent are from facebook? Online orders are 60%, but what percent are from FB? I doubt there are that many.

My closest pizza place wasn't Papa John's, but I ordered online 100% of the time - but I'd never do it through FB.