I've run that light myself by accident. It's a hard light for humans too. This light is in the middle of a block rather than at the end. The area is full of activity including people walking but also popular sights. That brick building to the right is SFMOMA. Its hard to notice the traffic lights amongst all this activity not to mention that you don't look for it. Also that middle lane can easily have its views obstructed on both sides.
That area is also messed up because you need to be in the correct lane else you will be forced up different streets so you have many cars trying to change lanes. Lastly, that area has its share of asshole drivers that cut you off, speed, etc....
From my perspective, that car is behaving like someone not aware of the light and not sensitive to context (should have driven more slowly). You can call that asshole behavior if you wish.