The author suggests that the current stereotypical portrait of a geeky socially awkward neckbearded male engineer was socially engineered, causing a self-fulfilling prophecy. That's idiotic conspiracy nonsense. Geeky reclusive men tend to pursue computer programming because dealing with a machine doesn't involve dealing with a human, not due to society's marketing of computer engineers as geeks.
The author is clearly not a computer programmer (professor of history apparently), nor someone capable of basic logic. If you're going to cash in on the diversity scandal for views, at least make a coherent argument.
(Also this post is a dupe, I submitted the same post before this and this is a copy and paste of my comment on the original thread)