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For a smaller startup (< 10 people), I'd recommend going with a person's email. Bonus points if you use your own.

We do that and get the occasional reply, but when we do, people are usually happy to get a quick, personal response.

Once you're larger, using more purpose-suited emails that route correctly is better (e.g. marketing@example.com or billing@example.com routed to the correct customer service teams).

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Possibly a personal quirk of mine, but I've never really liked that for automated emails. Getting an automated sign-up email from name@company just feels disingenuous to me.

Similar with the hi@company suggested below - I've seen hello@company used a lot (PR companies seem to love it) and always found it weird to not know who (person or role) I am addressing.

I always tack on a "this email is automated, but responses will be read by a human". You can also set the reply to header for a person/role, so you could use accounts@example.com.

I've seen this done a few places. They all used simply "hi@example.com" for their reply-tos.

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