To avoid being another Theranos they simply have to be able to publicly demonstrate their products work and do what they claim. When they start making excuses and withholding that, run.
we also ran a live demo with sarah from TC here: https://techcrunch.com/2017/08/28/athelas-launches-its-amazo...
Even as Theranos, there were lot of people defending Holmes, and attacking people who were calling her a scammer.
I definitely don't think we are going to see any of that this time.
I think that would have happened regardless of who was leading the company, because a lot of people stood to make a lot of money from their success.
I've seen plenty of men with similar frauds in the healthcare space. Theranos just got a lot more attention because it was a young female CEO. So, lots of attention on the upswing, which led to a huge fall. Reading Adam Feuerstein will show you plenty of white men in their 50's pushing similar BS while leading publicly traded companies. And the reporters exposing the BS get attacked constantly by duped investors on Twitter.
Imagine if this was a non-white male CEO, could you imagine how different public opinions would've been? She got some sort of soft landing because she was white, gender and her family wealth.
Sure, I can imagine. Look at the "Bridge" detox device which is being pushed by a Filipino American male. No randomized, blind clinical trials showing it works, but it is being used all over America in clinics where it is not covered by insurance. I'm guessing you've never heard of this scam, so I would say that public opinion about it is indifference rather than outrage.