In case anyone was wondering what the service was:

"It was a web site where sellers offered items for sale at fixed prices. The items available on half.com are limited to books, textbooks, music, movies, video games, and video game consoles."[0]

It curiously is also the reason why a town in Oregon was named "Half.com" for an entire year in '99[1]. Man, those dot-com days...

[0]https://en.wikipedia.org/wiki/Half.com

[1]https://en.wikipedia.org/wiki/Halfway,_Oregon#Half.com_name_...