When I was a kid I loved dressing up and makeup, etc. My parents (thankfully) did not discourage this type of play, but did they encourage me to make a career out of this interest? No. Was there anything in society that pushed me, a straight male, towards this career? Not really. Instead, while I was playing with Barbie I was also telling everyone I wanted to be an aeronautical engineer, mainly because I liked paper airplanes.
Kids seek approval from adults, adults approved of my interest in engineering, not my interest in fashion. Is it a surprise that I majored in CS?