My company started out as lifestyle business. Then after I got my MBA I was ready to build it to sell so I could become a serial entrepreneur. After my wife and I had our son 2 years ago, I realized having a moderately passive income stream that gave us more time for family was what we were looking for all along.
It reminds me of the old story "The MBA and the Mexican Fisherman" and I was both... well sort of... an MBA and a Texas Rancher. http://www.keepingitrural.com/mba-mexican-fisherman