I agree 100%! I'm currently in an MBA program, and the focus is always on getting external funding and growing a business for the sake of growing.
You have inspired me today. I'd love to run a business like yours where I could spend more time skiing, hiking, and enjoying the outdoors rather than slaving away for some VCs to make their 500% exit.
Edit: I checked out the site listed in your profile. You have done an incredible job solving problems for a niche market!