If a competitor is able to fix some of Bitcoin's serious problems, it deserves to win. Though I can understand if you're worried about competitors that lack some of Bitcoin's key properties.
So perhaps one day a new coin will overtake Bitcoin, but my guess is that the coin will need a very distinct advanatge to gain traction.
Is there anything that fixes the wasteful mining process? To me that seems like a serious flaw in Bitcoin.
But a quick search sent me to https://iota.org, and oh my gosh, that website is impossible to use. Uninterruptable animations and completely broken scrolling. Oh well.
EDIT to add: suddenly I'm reminded of "For the love of God, please tell me what your company does" from the other day (https://news.ycombinator.com/item?id=15170182). Probably the incomprehensible website means Iota is aimed at big businesses, not individuals.
I wonder what will drive adoption from the general public. And I wonder whether AGFAM will play any role in it.
The deflationary aspect of Bitcoin will probably get in the way at some point - hypothetically, if you owned BTC and USD today, why would you ever spend a BTC? Spending even costs you money (in transaction fees), while saving doesn't. It's the system that rewards hoarding.