So was Star Wars. But it turns out it's more profitable as the latter.
https://en.wikipedia.org/wiki/List_of_highest-grossing_films...
Imagine how much further ahead Star Wars will be after the 24th installment
I'm not even sure Star Wars is in the top 3.
And I think interest will wane after the current crop of movies being ~12 let alone 24. Its all character exploitation at this point, and there aren't many left who's lives haven't been explored yet.