>Does anyone actually look at or care about that?
No. You'll note that Amazon doesn't. They spent a bunch of time trying to figure out if it made a difference for customers. It turns out it doesn't, so they don't bother with the extra expense.
No. You'll note that Amazon doesn't. They spent a bunch of time trying to figure out if it made a difference for customers. It turns out it doesn't, so they don't bother with the extra expense.
I'm interested in the Amazon study if you have a link, I haven't seen that before.
(Note, I run CertSimple and we specialise in making the verification process for EV faster and much less painful, so I'm biased)
You can make the EV process as smooth and simple as you like, but unless there's good solid business value provided by it (in $$s terms), you've got way more of an uphill struggle ahead.