As an information security person and someone that cares deeply about preserving my privacy and the privacy of my fellow citizens I see Facebook / Google / Amazon as sort of existential threats. For them to exist we can't maintain our privacy to a high degree. And as long as they maintain a network effect, even if you do delete your Facebook account, they will maintain a shadow profile of you. You will always be a node in their graph now. European privacy laws and the right to be absolutely forgotten are the answer. As a free human being I believe in the right to be completely outside of any corporations software system and record keeping. There is so much work to do on this front, look at what happened to Equifax. We don't really get a choice about some things (credit reporting), but for everything else, I am going to fight it.

I am going to fight your shitty operating system updates that take away my privacy

I am going to fight your massive personal information sucking network

I am going to use alternative shopping services, no matter how easy you make it for me to click once and have stuff I really like appear in a great user experience.

I am going to fight these things because privacy matters and in the long run without privacy as consumers and human beings with inalienable rights we will give away something essential in there.

It isn't hipsterism. It isn't being a luddite. It mass-scale experiment about how much these organizations can concentrate before people really understand.