Edit: Found it: Our local authority (Fife) has an online form where you can request changes to property details and even request a new street be given a name:
https://www.fifedirect.org.uk/topics/index.cfm?fuseaction=se...
Also, for example, roads that didn't actually connect in a navigable way in the middle were given different names as are roads with branches.
A similar issue to that in the article exists in the US--perhaps especially in the Northeast where there are lots of relatively small towns that connect to each other and restart numbers. (Though in New England, they do often change street names.)
[ADDED: Apparently they're assigned by local authorities in the US. [1]]
[1] https://ribbs.usps.gov/npfpresentations/documents/tech_guide...
> West Virginia entrusted most of the mapping project to individual counties, tasking 911 directors with naming thousands of streets. Different directors subscribed to different naming philosophies. Mercer County’s director pulled names from local history books and Scrabble Web sites. Others Google-Mapped out-of-state towns for inspiration. Some directors gave residents the right to name their own streets, despite the risk that future generations would have to endure, in the case of one town, Crunchy Granola Road. In Raleigh County, some communities named their streets after Disney characters or Vietnam War battles.
That is actually a rather awesome street name, but I wonder if using registered trademarks as part of a public street name is something local government should allow at all.
Odd though; I can't find this nominative oddity on OpenStreetMap (or Google Maps for that matter).
How is a common description of a standard breakfast cereal still a trademark? If granola is an RTM then I'm afraid it's become generic (in UK at least, it's just "what US Americans call muesli").
Wikipedia have it as an RTM only in Australia and NZ.
The towns also deduped street names, so if one town had a Green St, Green Ave and Green Rd, only on kept its name.