Objectively speaking, no other consumer tech company grooms and refines their products do much as Apple. (Only got my first iPhone last year after being so hackerish minded as to avoid ever using them... could not be happier)
You meant to say grooms their customers.
Lol, Samsung's watches still don't have the value and usability of the first Apple Watch.
It's special in that it makes lots of money unlike really just about every other smartwatch.
and the $60 xiaomi 4K TV box has been around for a year...
The same Xiaomi that snuck spyware onto their phones a year ago?
That's like saying the Model T was built a long time ago, so a new Ferrari isn't anything special.
But Samsung hasn't sold it anywhere near as well as Apple. Honestly, I don't care about watches all that much so I don't go out and look for smartwatch related news, but even as a bystander I can't help but to hear all about Apple's new watch whereas your comment is literally the first I've ever heard of Samsung having something similar.