Being good at C can be very profitable in a money sense of the word too. Bloomberg is one example that hires a lot of C hackers and pays them obscure amounts of money (very very long hours though)
I wouldn't call their salaries obscene when you consider the cost of living around NYC. But they are great if you are single and don't mind living in a tiny apartment.
True, but it generally takes quite a bit of time to get to the point where you're "money profitable" with C compared to higher-level languages that are in popular use.