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34.300 employees (http://en.wikipedia.org/wiki/Apple_Inc.)

But isn't it widely known that the current Apple severely compartmentalizes information? (In the general sense of this: http://en.wikipedia.org/wiki/Sensitive_Compartmented_Informa...). So maybe he meant that?

(Granted, almost every time I read a crunch article I regret it, and I only read the bit pertaining to your comment of this one.)

And arguing about what was beneath the black sheets (iPhone 6 or boxes?), or how many employees they have does nothing but further the Willy Wonka Factory image of Apple. Brilliant, isn't it?

I completely agree. I've stopped reading Siegler's pieces for that reason.