Those living under the poverty line don't like being hit with condescending statements coming from those who are supposedly trying to help them, either. Conservatives/Republicans at least call the poor lazy. Liberals/Democrats who want to restrict sugar/luxury items from EBT/SNAP often make ridiculous statements about "knowing better for them," which you can imagine plays real well in their population.
I've collected EBT with a family and been under the poverty line. I know very well how people think and feel about those above them. Sometimes the single father or mother of two kids who struggles with daycare and a tough job 10 hours a day with 2 hours of commute time would like to buy their kids some ice cream and "bad" food to escape from the terrible life they have, rather than eat some broccoli or toasted kale. Let's have some sympathy.