That said, I have other more tolerable addictions (like reddit).
On the flip side, shortly after I graduated I realized it was my default "thing to do" online (i.e. when I open my browser it was muscle memory to type in facebook.com). Yet when I opened it up I cared less and less about what I would actually see. Anything worthwhile I would have gotten a text/call about, everything else was just attention-grabbing noise.
After I disabled my account honestly I can't say parting with it had any negative effect on my life whatsoever. Anyone who would have invited me to something on FB just sent me a message on something else, or text/called. Any friends I wanted to stay in touch with did so any way in other ways. Anyone that I lost touch with wasn't someone I was trying to stay in touch with in the first place.
It's amazing how often I hear people complaining about Facebook or the people they have "connections" with on there, but just not using the platform is almost a foreign concept for them at this point.
Take a look at a community like /r/fitness, and you get a lot of people recommending a lifting program that requires you purchase a book.
The worst part is, once it's been brought up enough (read: astroturfed enough), users naturally start to parrot it to fit in.