Reminds me of the thing about "it either will happen, or it won't, so that's a 50/50 chance".
I'd recommend staying away from hotels with very few reviews. But many (even smaller) hotels have several hundred reviews. They're usually very reliable.
On the plus side, I learned a new phrase from HN today. I now know what 'dark pattern' means.
In the end I just compared on worst reviews until I found a hotel where the bad reviews were about really unimportant things to me. The hotel I stayed in actually had one of the lowest review scores of all the ones I had considered but the lowest-scored reviews described an experience I could enjoy far more than the worst experiences at comparable hotels.
My personal heuristic for using booking.com is rating > 8.0, then skim over the negative reviews for dealbreakers. Bad ratings for restaurants or concierge or whatever is fine for me, but "room reeked of cigarette smoke" is not. Positive reviews don't really have a lot of signal to me, but YMMV.