Apple under Jobs showed polished deliverables to customers. Without him, Apple demoed prototypes more, talked about plans and fields they worked on more and tried to pumped up confidence by giving out information more. It's been like this for a few years. Not a short time in the tech world.

They did regroup and formed a new foundation that is quite strong. Positioning at product and service for privacy alone has no competitors in the near future. And they have everything needed to make customers believe in them (on the other hand, do customers really have other quality and trustworthy alternatives?).

The best product after Jobs from Apple, to me, is AirPods. That's the only product makes me amazed and satisfied.

I'm actually a big fan of Apple's approach on making product and an iOS developer myself.