Ah, didn't know about this. It was a bit frustrating to see 15 attempts by happy Magit users to let HN know about the campaign fail miserably. Especially because a few weeks earlier "Emacs and Magit" [1] easily made it to #1. So when this thread at least managed to stay on the front page I figured that drama and success sell, trying to interest potential users in a tool that has more to offer than meets the eye, not so much.
By the way, this thread took a huge dive at some point - was that due to some manual penalty?
And now for something completely different: It just occurred to me that Magit's success is partially due to the use of Lisp, for reasons similar to those described in "Beating the Averages" [2]. Just thought that would be worth mentioning to give this more relevance to the HN crowd ;-)
[1] https://news.ycombinator.com/item?id=14819256 [2] http://www.paulgraham.com/avg.html