What have Deliveroo done differently to be more successful than the food delivery startups that came before?
I wonder if they did this for many 'secondary' markets to try to beat the big players or if AU is just a weird case.
I tend to prefer apps where the restaurants themselves look after the delivery, EatNow is a good example. They can charge a little more for delivery, and therefore seem to be willing to deliver further away. And presumably, it's probably a little fairer on the delivery guys as they got an actual job rather than just an app.