And, perhaps, persuasive. Total sales for Old Spice body wash at supermarkets, drugstores and mass market retailers excluding Wal-Mart were up 16.7% in the 52-week period ending June 13, according to SymphonyIRI Group, a Chicago-based market research firm.
So the yahoo article is singling out the one sub-brand of body wash in the Old Spice Man's hand (which is down) but the brand itself seems to be up. Now I don't know about the rest of you but I didn't even notice what specific type of Old Spice Body Wash he was holding and I don't think others had either. So I don't think that specific sub-brand's falling sales reflect on the ads at all.
(To give the appropriate plug I actually found the forbes link via this site: http://tinyurl.com/27d9aer)