SV really isn't as much of a meritocracy as people like to pretend, as so many times just being first to the party and locking people in is enough to keep them there. I'm sure tons of businesses on exchange would love to ditch and move to Google Apps for Business, but the change is just too much of a hassle, even if the features are exactly as desired. Same for Google businesses looking at the MS office world with starry eyes.
The merit often has less to do with a product's success and continued success as much as how efficient they are at locking people in. Going back to Facebook, it's not like there's a way to migrate or exfiltrate your data in any meaningful way to another system.
This is an exaggerated comparison, but the mafia adds value much in the same way, in that often you don't have a choice in the matter. This isn't to say people are forced to use Facebook, but much like a mafia town, it's hard to do business otherwise.