However, if you are say taking the summer off to do a road trip then I could see spending quite a bit more to avoid a long term obligation.
Although if I were in the position to decide between using this service and purchasing (I can dream, can't I?), I would purchase the vehicle (well actually I would buy a Dodge Demon, still dreaming here).
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Volvo is a 2 year contract, no option to buy and also no option to customise the vehicle. The price is in the same ballpark than a lease. Volvo throws in: insurance and tax all included (less common in personal lease in Europe) and for like 10 days a year, the possibility to loan a different, larger Volvo.
I'll refrain being overly skeptical, Uber is just a taxi app streamlined and rebranded, but that makes all the difference. Buying a car, or worse, leasing one is not exactly streamlined, there is definitively some streamlining value in there somewhere.
Also I guess that is just the beginning - I guess if they could push the commitment down to 1 year (or 2 years with possibility to switch to a different car every year) that could become interesting.
To be fair, the information currently available is more marketing level than practical. Right now it seems they are closer to long term rental than an easy lease. This thread is filled with alternative services that on paper look much better, so we really have to see what Volvo end up to do in practice to compete.