The 'everyone should vote' activists so often operate on the assumption that this is the system, it's the only option, and if they can just convince people of the right strategy to work the system they'll be motivated to vote. Without considering a rejection of the system itself and the options the system produced, where discussing individual strategy is a meaningless exercise.
Do better next time, offer better people, and maybe I'll be motivated, or better year propose fixes to the electoral system as part of their campaign. But I've already been burned in Canada where Trudeau made promises to update the electoral system...then he completely backed out of it after being elected. Which does nothing to convince me the utility in taking an active interest. Even if they are offering things I care about, if that comes with zero integrity about following through then again the individual strategy is meaningless.