They managed to deal with touchy dating sterotypes, race, sex. Reading it, you could tell that they were genuinely smart (as opposed to just sophisticated) in their data/analytical mindset. You also got a feel for how the author thinks and where that mindset translates into making OKC.
Anyway, this reads like a linkedin article. Safe, vanilla company blog post. Big contrast. I wonder if the OKC guys writing that old blog 10 years ago new how unique their position was.
[1] Got taken down after they got bought by the target of the post. Accessible here: http://static.izs.me/why-you-should-never-pay-for-online-dat...
[2]https://theblog.okcupid.com/the-case-for-an-older-woman-99d8...