The more interesting aspect are the always on cameras that are built into each billboard. The data being collected and analyzed across a city over time must be generating very valuable data.
Edit: https://www.link.nyc/faq.html#cameras
Looks like it’s not completely unreasonable—they’re not doing straight-up tracking, and wanting to figure out who damaged your expensive machine is a reasonable goal. However, this still (I think) allows tracking anybody they claim is dangerous or a criminal. Better, but far from good.