Snap is only considered one of the more innovative companies in consumer facing social. That's it. There's no sense in expanding that to include everything in tech, they are not one of the top few most innovative consumer companies in all of technology.
That Snap gets pegged as that, is a fake set-up to write articles that stick to a script that the writer wants to push. It's equivalent to asking someone's opinion when you've already entirely made up your mind, except in this case it has a particularly negative effect as it's being pushed out into the world as a form of media propaganda.
Here's how it works (to use a famous example of this setup): we expected flying cars and all we got was 140 characters. That's a bullshit setup, it fails to even question whether flying cars make sense, and then sets up Twitter as an ideal example of today's level of innovation (which it never was). While Thiel was pushing that bogus premise, incredible innovation (both hardware and software) had occurred in mobile all around the world in a mere ten years from 2007 to 2017. Drastically improved communication, as one example, is far more important than flying cars.
Innovation is so terrible today! Then hold up mediocre examples of innovation while ignoring the vast, extraordinary innovation going on (from quantum, to crispr, to AI).