Not supposed to prescribe oxy very much either....
Also, beware of false causation. The (extremely detrimental) effects of pain were not well circulated in the medical profession in the '80s. The more aggressive pain management that has occurred since is at least in part due to this sea change, and not merely "aggressive marketing". The "changes in government recommendations" did not occur by happenstance, nor were they solely motivated by pharma marketers.