Tie in data from home via sense.com sensor, car travel data via google location services and a user selected vehicle.
Then give tips to user on better habits. Such as putting home in "eco" mode when you leave via Nest, or converting house to LED, etc.
Like if you change your Ford F-250 to a Civic, you will save $2000 a year based on your driving habits and distance.etc.
Or after driving your car. It says you spent about $10 in gas and 30 mins by driving just now.
The thing that inspired me was was the real time MPG gauge on my Honda Civic. It single handedly had the greatest MPG increase for my car. Since I felt the "pain" ($$) of smashing the throttle every time.
When people use their electricity at home, they don't feel " real time pain" when they turn on their 5kw AC unit or 3kw water heater. It's a crazy amount of power. They only feel once a month, when they get their energy bill for $200+ a month.
In conclusion, game-ify the hell out of dropping an end user's individual energy consumption number. By reducing energy demand at the source, then it's much easier to swallow eco friendly options.
For example, with poor energy consumption habits you may need a 10kw solar array @ a cost of 20k). But if you drop the user's average energy consumption. You can have the same quality of life at 5kw solar installtion @ $10k. Spending $10k is easier to swallow than $20k. (I made up all the $ numbers, I'm not sure where pricing is at now)
Well these are my random thoughts, I hope they inspire you.