This is all such self serving whining. I grew up in Seattle and lived there until just a couple years ago and yes it has changed dramatically but it is pretty unfair to characterize it as having lost its soul. There is also a very merciless bile people are constantly aiming at these new Amazon employees that that really pisses me off. They are just people, like everyone else, who got some education, took a job when they were 23-24 or whatever and moved wherever that job took them. Characterizing them as asshole tech-bros just because they aren't cool hipsters like you is just mean.