Everybody doing "some reducing" isn't going to stop an entire industry dedicated solely to creating garbage.
All the graphics designers who design it, all the printers who print it, all the plastic manufacturers who make it, all the software developers who write software to support all these industries, and the brands who buy the garbage/packaging to put their products in. They're all filling every nook and cranny of this earth with garbage.
It's not about "using less". It's about a war that we need to have with every element of the packaging/garbage creation/recycling industry.
And it has to be a war, because the packaging/garbage creation industry isn't going to go without a fight. WE pay them to create garbage by buying products that are delivered in garbage.
We have to hold the brands to account who ship their products wrapped in garbage headed for the ocean.
But all those garbage creation jobs must go. All that garbage creation money must go.
And the smoke screen that we all use to feel OK about packaging... the smoke screen/lie that we call "recycling", it has to go too, because that's what it legitimizing the packaging industries ruin of our earth.