If Google wasn't dumping prices, there would be a local cheaper alternative. Now it's impossible to compete with them. Ad-supported will always be cheaper than pro-privacy and there is no enough people to pay little premium to have cheap-but-pro-privacy device/service. The only way to stay afloat is to sell with hefty premium like Apple does. But then it's not really affordable to poor people.
Apple doesn't care about "elite". They charge price they see fair and provide their services to anyone who can pay that price.