What's wrong with Adblock Plus? I use it. I thought it was supposed to be good. Is there something I've missed?
What's wrong with Adblock Plus? I use it. I thought it was supposed to be good. Is there something I've missed?
EDIT: Yep, it does - https://en.wikipedia.org/wiki/Ghostery#Business_model
https://www.technologyreview.com/s/516156/a-popular-ad-block...
The redirect / social button blocker with the "allow once" option is really pleasant.
Personally I see it as a good choice. I don't have a problem with ads themself, but with aggresive or harmful ads. So educating the companys to use better ads is good for the users.
Some of this money is also used to fight law-suits, keeping ad blocking legal (at least in germany [1]), something a free solution like ublock origin can not do.
[1] https://www.golem.de/news/adblock-plus-olg-muenchen-erklaert... (german)
The core of the lawsuit was about Eyeo's business model specifically, charging for being listed in a whitelist. This of course does not apply to uBO.
But imagine if uBO was used by 90% of all Users, so the big publishers would notice and lobby to get ad-blocking banned, there would be no one to defend it then.
Or if google took over ad-blocking by making it build-in in chrome (and of course whitelisting it's own ads).
edit: just realized you're the ublock author! I didn't mean what I said as an insult to you (like you wouldn't care to defend adblocking). I just think it might be beneficial to have a commercial player in ad-blocking (that isn't google) from time to time.
For the huge sites, a cut of the ad revenue is taken, more or less as for any other ad network/service really. The full info is here https://acceptableads.com
It's literally one checkbox to disable the whitelisted ("non-intrusive") ads.
They're wishy washy with language, but the long and short is that they charge companies to whitelist their ads.
I use ublock origin myself, but I don't think my parents will ever install it or even read about it. And a company with an interest to make money might reach them and spread the usage of ad-blockers in general.