Here's a comment from this thread that I am having issues with:

> if you don't rank on google for whatever it is you're launching/publishing -- you don't exist.

And yet, Andre and his blog clearly 'exist' (i.e. can be accessed and read, and perhaps even found in a search engine if search terms are relevant enough). Medium blogs (or other indexable and searchable media) obviously 'exist'. Reddit and Hacker News definitely 'exist'.

Perhaps that comment refers to commercial viability of internet media, or to their overall reach, but what do we, regular netizens, care about such pecuniary stuff? It's up to executives to think about business models and profitability; while it's up to us to use whatever suits us best on the Internet.