I don't use a VPN to hide my identity from the websites I'm connecting to. I use a VPN to hide the websites I'm connecting to from my ISP.
Residential ISPs in the UK are supposed to log a bunch of internet stuff (not clear exactly what), which is then made available warrant-free to over 40 government departments, including for purposes obviously unrelated to "national security" (not that that would make it OK), e.g. HMRC and the Food Standards Agency
https://en.wikipedia.org/wiki/Investigatory_Powers_Act_2016
Additionally, I use a DigitalOcean VM and run OpenVPN myself, I don't get a service from a VPN company.