That sequence of 0s and 1s cost money to make.
Just because our economic models are out of date doesn't mean we need to change the way we behave to keep shoe-horning them in. It means we need to change our models to reflect reality.
This is a big issue and our economy is largely suffering for it, but old-world thinking about treating digital goods like physical goods is a poor response.
A proper example would be something like Kung Fury[2].
1. https://www.techdirt.com/articles/20140314/23410326583/warne...