The actual article title is: "Net States Rule The World; We Need To Recognize Their Power"
That 2nd clause after the semicolon is not a throwaway line -- it's the essence of her essay.
(EDIT: I originally thought the submitter editorialized the title but I now notice that the html meta tags have the same misleading title: "<title data-react-helmet="true">Facebook and Google Are Actually 'Net States.' And They Rule the World | WIRED</title>")
The editorialized title makes it sound like the author criticizes Google and Facebook like a million previous articles have already done.
However, if one actually reads the article, her main thesis is for governments to use Google/Facebook's influence as a force for positive change. She says a hearts & minds type of campaign by spreading ideas is more effective than military drones and missiles. Since Google/Facebook are the current rulers of information, governmenments should explicitly recognize their power and use them for winning the new battle of ideas. (E.g. she wrote: "The world needs net-states in order to defeat the non-states.")
(I also appreciate the sibling comment from adventured but author Alexis Wichowski's background[1] makes it looks like she's aware of the history of transnationals. Her essay is about proactively harnessing internet giants' power to spread ideas as opposed to overstating their power compared to historical transnationals.)
[1] https://sipa.columbia.edu/faculty-research/faculty-directory...