I'd like to see the National Snow and Ice Data Center's data (soil moisture, sea ice cover/concentration, snow cover [looks like MODIS is already available], permafrost, glacier outlines) on AWS.

I know there are people there that want to see it happen, but it's a matter of cost. What incentives/programs does Earth on AWS offer to assist stewards of public data to make it available on AWS?

Additionally, I think some of this data is normally behind URS/Earthdata Login, what did the politics of making the data available on AWS without URS look like?